Your friends and customers look to you to help them with their needs. Whether it is on your website, on the phone, or face-to-face, be generous with your help. Since you are an expert in your field, you have lots of information that they may not have and providing information that can help them meet their goals will be very much appreciated and remembered. It can make you feel good for helping and, at the same time, can help build referrals for your business because people want to do business with people who want to help them, not just make a dollar from their business.
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